PRACTICAL BRAND MANAGEMENT COURSE

The course was developed by marketing directors based on
their years of experience and provides the knowledge and skills
to effectively manage any brand

THE COURSE WILL BE USEFUL FOR:

Brand managers of international companies

If you are looking for professional and career growth, want to systematize

Those who want to become a brand manager

If you work in sales, creative or media agency,
or in internet marketing, but you want to become
a brand manager in an international company

Students studying marketing

If you need applied knowledge and want a good job in marketing

AT THE END OF THE COURSE

  • Know how to create strategies and brand plans for your brand
  • Understand the tasks and division of responsibilities in the business
  • Use the best practices and cases of international companies
  • Have systematic applied knowledge of the profession
  • Understand brand marketing terminology and key processes
  • Become a successful candidate for the position you want
  • Receive samples of key documents used by a brand manager in an international company
  • Move faster in your marketing career

ALL THIS IN FOUR WEEKS:

  • Start training at any time
  • The course can be combined with your main job or university studies, and the main target group is young mothers
  • After the first class you apply the knowledge and get results

COURSE PROGRAMME


8 modules, 4 webinars in the recording, 2 webinars live, homework for the lessons

Basic concepts: marketing, brand, brand manager


The role of marketing in the organization, what is a brand, responsibilities of a brand manager, brand KPIs

Consumer insights and brand positioning

Consumer insights, consumer research and segmentation, target brand audiences, brand positioning models

Market analysis and key market KPIs

Market segmentation, competitors, market and brand KPIs: size and dynamics, market share, offtake, distribution, basic models for market analysis

Product portfolio and price positioning

Product range, new product launches, price positioning

Development of advertising campaigns

Development of brand communication messages, work with creative agency, creative brief, how to evaluate creative ideas

Media planning

Choice of media channels, role of digital in media mix, development of advertising budget, assessment of ad campaigns efficiency.

Distribution and Sales Channels

Channels of sales (including e-com), shopper marketing, category management, customer relations

Program results: your brand’s marketing plan your brand

At the end of the course, you’ll have a complete marketing plan for the brand you’re working with or will be working with